National Movements Highlights

National Movements Highlights


– Bill and I and our team
of about 20 colleagues here at the McDonough
School of Business in GSEI have spent the last several years studying some of the most
remarkable social changes to have happened in our lifetimes, in the the last generation. Change is possible. You can see from the incredibly
diverse, political array of causes that have won in
recent decades, it’s nonpartisan. It doesn’t matter if you’re
a libertarian, a tea party, or a republican, or a
liberal or a progressive, you know, a democrat; both sides have ample opportunity to win. But change is deliberate. – We all know there is no
silver bullet for change. We have to do it ourselves. And Leslie’s book and your experiences show us the way. – But it’s the 10th amendment
to the US Constitution which actually governs how
change happens in this country. – I founded an organization
called Freedom to Marry to serve as a campaign
that would drive a strategy and leverage a movement. – I very much love the
way you phrase this, in terms of hearts and policy, so there are real policy tools we use. I think of it as the four As: affordability, access, appeal, and then shifting attitudes and awareness. – So these were just
regular people that said black lives matter and
it was an affirmation that we used and that is what we decided to call ourselves. – That makes it harder
for women to say anything because we’re threatened. – You look at Mother’s
Against Drunk Driving, there’s no policy called
designated driver. It’s a behavioral change that saved hundreds of thousands of lives. I couldn’t give a
fiddlestick about your guns. I’m hear to teach you
how to protect your kids and keep your community safe. And by the end of the
conversation, they are leaning in. That’s how you affect hearts. – Businesses play a very important, and often counterintuitive, role in the movements that we studied. – I really do believe
in supporting businesses that support efforts to
protect children and families and social movements that matter. – Nestle considers its responsibility in creating shared value,
as it’s good for business but it is also good for society. – I really do think that in this period that we’re in right now,
where things are so divided, it’s important to, especially
a social change, people, it’s important to listen
and then try to lead. – People are how change
happens, as Bill said. At the end of the day, change-making is an act of leadership. (clapping)

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