So, before I start, I just want to say One: This video isn’t monetized. And two: This isn’t about guns. That whole debate over gun rights is not what I’m talking about here. If certain policies could work is kind of irrelevant to the point of this. You’re probably watching this video because another school slash public shooting happened. You know how the cycle goes already. It feels like the United States has been in this cycle for decades, and it’s only getting worse. I’m not talking about gun violence in general, but a particular type of violence. A lone gunman against unarmed people, in a confined space. The cycle is turning faster and faster. What used to be a year between tragedies has now gone to months, and weeks. What is fueling someone to go out and commit this violence? Why is this cycle spinning faster? What I want to cover is one factor: How the American Media covers mass shootings in the first place. Before I do that, I have to explain. Journalism is a business. For newspapers and news channels to stay afloat They rely on companies buying ad space on their papers or sites. Journalism relies on advertisements just like any YouTube channel does. Cable news, newspapers, even news websites. All of them need views. Clicks and subscribers are crucial, because when more people watch the news the more valuable their ad space becomes. It’s easier to convince businesses to advertise if you get a lot of traffic. There’s nothing wrong with that. Newspapers and cable news are businesses and without money, they die. The problem began when people stopped watching. And it’s all thanks to the internet. American media has been in a sort of spiral for the last decade. People started getting their news online, and this left newspapers and cable news in a tough situation. They needed to keep people reading or advertisers would leave. Most newspapers couldn’t really adapt to that. And they died. Cable news survived because it’s more accessible, but the scare of losing viewers to the internet changed the survivors. It changed the way that cable news works. How do you keep the attention of people who get information online? More and more people are cutting their cable packages and cable news is feeling that. So what do they do? They try to make the news interesting and entertaining to watch. And you can’t always do that. Sometimes, stuff just isn’t happening. This is why it seems like CNN and Fox News are just padding for time. They make up dumb and pointless controversies. They have dumb arguments with random people who have a certain credential. And it’s because they are. They are padding for time. Most of what Fox News and CNN does is basically just filler until the Cialis commercials. Cable news can’t afford to be boring in America. Controversy sells, violence sells, debate sells, tragedy sells. It’s horrific events that keep our attention. We need more information to understand tragedy, and cable news, fully knows this. And that is why one of the greatest jackpots for media, is mass shootings. Shootings provide a who, why, where, and how. They have motives. They have numbers. Emotion, to them. Information unfolds on an hourly basis, and the media provides that to viewers. But at the same time, viewers are watching advertisements. They contribute to ratings that keep news outlets afloat. So that padding for time takes on a darker side, when mixed with shootings. Cable news, which is normally just filler, has something to talk about. Shootings are fantastic rating boosts and they provide content. For weeks after the shooting this is why we always see the event talked about in detail. Who the shooter was. This was his face. This was his weapon. This was his social media page. These were his victims. This was his motive. And this is where his kill count is, compared to other past shootings. This, by accident I’d hope, inspires copy-cats. Cable news, by milking the tragedy, makes a celebrity out of a creep who nobody knew about before. Now you say: What kind of sick person would be inspired by that? Oh buddy, go on 4Chan and some places on Reddit. Many of them exist. And all it takes is one of them to not care about anything anymore, and just want to leave that legacy. This is the problem with showing the killers face and motivation. It inspires others. It tells creeps on the edge that they’ll get the same treatment for doing these acts. Kill count cements a legacy, and the media is keeping score. That’s why this video isn’t monetized. Or has shown any killers specific face. Because doing otherwise, is profiting, off of tragedy. No matter if CNN, or Vice, or Fox News talks about the gun debate, no matter how much they say these shootings are horrific, at the end of the day, they are getting content. They are profiting off of this. They ask kids right after a massacre how they feel. Because it helps ratings. And effectively created a brand new trend in America, that will be a reliable rating boost, every couple months. So, limit guns or don’t. I’m not giving my political opinion. I think we can agree that something has to be done about how we talk about shootings in America. But I don’t think we will. Because for many, tragedy is now profitable.