Freedom for Families

Freedom for Families


Primerica, the largest
independent financial services marketing company
in North America. We’ve been helping families
achieve financial security for more than 40 years
by providing them with the education they need
to make the right decisions for their financial future. There’s a peace of mind
that comes with freedom. The freedom of
knowing that you’re on a path to a secure
financial future. As a mother, I can’t think
of anything more important than family. And at Primerica, it all comes
down to freedom for families. Primerica understands the
importance of strong families and we’ve built
our entire business by making sure
people realize why they need to become properly
protected, debt free, and financially independent. Families thrive when they
know they’re protected and they feel like their
future is promising. We’re taught how to
make money and spend it, but rarely how to
invest and grow it. At Primerica, we do
what’s right and our goal is to make sure that
every client, regardless of their background
or current income, can have a better,
brighter financial future. Primerica has an unparalleled
track record of success. Our diversified
product portfolio represents some of the largest,
most respected companies in the financial
services industry. But it’s really about our
people and the relationships they have with their clients. We represent the colorful
quilt that is North America. And we’re changing the way
that financial services are delivered so that families
from all walks of life can be better prepared
for the future. We value lifetime
client relationships and we’re there for
them throughout all the different events
of their lives. We teach people how money works,
because unfortunately it’s not something they’re
taught in school. We’ve sat down with
hundreds of families and only four or
five of them have been in good financial shape. The majority are living
paycheck to paycheck and are financially behind
in all areas of their life. As a family, financial
security is key. After we went through the
financial needs analysis with our rep, we definitely
discovered the areas that we needed to improve on. And it helped us be better
organized with our money. Money is not everything, but
it is certainly very important and you’ve got to
be smart about it to be able to have a good life. Our relationship with
our Primerica rep is like a friendship. She was easy to work
with, no pressure. Was very knowledgeable in
explaining what Primerica was about and what they offer. Knowledge is power, and having
that session with my rep opened up our eyes to
all the different things that we need to do. Being a father, having
the responsibility of two little lives, the knowledge that
we have for financial stability is improving. And we’re able to
sleep better at night. We take what is complicated
and intimidating to most people and we break it down. The brilliance of what we
do is in the simplicity. We provide a financial
needs analysis that really works like a financial GPS. It gives them step
by step instructions so that if they
follow that game plan, they could achieve
their financial goals. Financial education has been
at the core of our philosophy since the beginning. We were started by a
coach and a teacher who believed that an
educated consumer would make better choices. We teach simple
philosophies like buy term, invest the difference, how to
protect your family, the three account system, things
that everybody needs, but the paycheck doesn’t
come with instructions. By learning these
simple concepts, people will make
better decisions the rest of their life. What we do matters. And I’m so proud
of the difference that Primerica makes
in people’s lives. I am so fortunate to be able
to build a business by helping families with one of the most
important areas of their lives, their finances. I love knowing that when I meet
with a family in their home, I have the ability to change
their financial future. Every family deserves
the opportunity to achieve their
goals and dreams. At Primerica our mission is
clear, to create financially independent families, helping
them pursue the freedom they so richly deserve. [MUSIC PLAYING]

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