Exploring RYOBI Nation

Exploring RYOBI Nation


>>David: Hey guys! welcome back to Toolin’ Around. Our next guest takes us into an exciting country we all want to be part of. Talking about RYOBI Nation, here’s Stephanie Thomas. Stephanie, you so much for being here it’s so exciting to have you. Tell me about RYOBI Nation.>>Stephanie: Sure! Well, RYOBI Nation is our group of a million+ customers who are big fans of our products and our brand. And part of them are really engaged with us on social media. We’re on all the social media platforms, and then also we’ve got a community online that is a great way for them to share their projects and let us know what they’re up to and then also get perks like education and offers from us.>>David: So then it’s more than just a social media site? I mean, it’s really it’s really a home base for so many different aspects of your company.>>Stephanie: It is! It’s actually a tool and a resource so there’s the whole community and family feel to it with a lot of folks using #RyobiNation, and we’re corresponding with them and then there’s also all of the different resources that Ana has helped us kind of pull together for folks because she knows how it is as a beginner and the types of information. She’s been asked questions for years, she knows the type of education that these folks are looking to learn, and we’re the tool experts, so let’s give it to them.>>David: And, bringing it back around to Ana for a second. Ana, it’s a way for you to be able to be more approachable to your followers. So you’ve actually used it as a tool for yourself to bring it all back around.>>Ana: Absolutely. And one of the things that’s really helped me is, we’ve done a lot of video together which is something that me, as one person, has a really hard time with but RYOBI Nation has helped me bring my plans to life by providing video tutorials. So lots of fun stuff, and also getting my content into the hands of people that may not have otherwise found me.>>David: So, my producer gave me this tip, that you actually have the plans for the the Leaning Tower of Pisa? So that’s quite interesting!>>Stephanie: Did they give you that? Yes, yes we do!>>David: And, is this an Ana project?>>Ana: Oh, bless your heart.>>Ana: Oh, bless your heart.>>David: Yeah, that was Ana! The Pyramids of Giza! So, what’s next on the list for RYOBI Nation?>>Stephanie: Well, we’re always changing. We’re always growing, and just trying to be that place where the tool-lovers want to be. Things that change frequently are monthly themes and contest so, seasonally, or if we’ve got a new product out we’ll issue a challenge to RYOBI Nation members to “Hey, show us what you’ve done with this tool!” or what you’re doing to decorate your home for this season. And we’re giving away a ton of tools every month. There’s also just kind of a transformation of the nation from a brag board where we loved for the last four years having member share their projects and you know, we’re bragging on them and they’re showing off, and it’s is awesome. To becoming a little bit more conversational. They”ve always been able to share a comment. Ana actually engages with our members on her projects, too. But they’re just saying what they love about the project or asking a question. And now there’s going to be the opportunity to talk a lot more amongst members and from the brand.>>David: So, Ana, you actually take time to communicate with the members from from RYOBI Nation.>>Ana: Hey, they take time to communicate with me, too. It’s like a two way street. And I think that I mean that’s what social media is all about. It’s to be able to connect with other people that share interests in whatever it is. And RYOBI Nation is a place for people that love tools.>>David: So, someone like me, where do I go to sign up for RYOBI Nation?>>Stephanie: Lots of places. You can you can get involved with RYOBI Nation either on that website, which is the RYOBITools.com site and find Nation in there. On Facebook, Youtube, Snapchat… so anywhere and everywhere social media. It’s really easy to find, since you can follow our handles, or you can just start sharing your information and we’ll talk back to you.>>David: And you’ll find them?>>Stephanie: Yeah! Through #RYOBINation.>>David: Well, what I think is so respectful about your brand is that people like like Ana White, who’s a massive DIY-er and blogger is accessible. She makes the accessibility, she talks to to the fans and to the followers.>>Ana: Well, I go to RYOBI Nation to see what’s up, what new projects are out there. There’s some really amazing content and what tools are new!>>David: So it’s not just for beginners, it’s for the expert. It’s for the expert in the field.>>Stephanie: We have everybody, from the folks who are trying their first-time project from one of our plans, to literally home builders and people who are just blowing us away with their degree of expertise with the tools. It’s cool.>>David: I really appreciate you being here and sharing the brand and letting us understand where it all comes from where it’s all going. Would you mind playing a little game with us? We have this wonderful game that my producers came up with called South Carolina Facts. Now obviously from your accent, you’re a Northerner, probably from somewhere in upstate New York?>>Stephanie: I’m from Jersey.>>David: You’re from Jersey?! That’s what I would’ve figured. So are you actually from South Carolina?>>Stephanie: I am, yes!>>David: You are, born and raised. Okay, well great because we have some questions for you.>>Stephanie: Okay.>>David: The Yellow Jasmine: is that the state flower or is it just a weed?>>Stephanie: That’s our state flower.>>David: Very good! I like that. Very good, very good.>>David: “Bless your heart”. When people say that are they being kind are they being a little catty?>>Stephanie: It depends… yeah, I really think that one is a little bit of both. It totally depends on the situation.>>David: Got it, got it, got it. This is a tough one: what dance was invented in South Carolina?>>Stephanie: There are couple that South Carolina is known for… I have to choose The Shag.>>David: Yes! That is the one we were thinking of. That is a wonderful thing.>>David: How many “C”s in South Kakalaki?>>Stephanie: You know this one? I’m gonna say…6?>>David: There are NO “C”s in Kakalaki. It’s all K’s. Ladies and gentlemen, we’re out of time for today. Thank you, Stephanie Thomas. And thank you to Ana White. I’m David Sheinkopf. I appreciate you joining us on Toolin’ Around. We’ll see you next time.

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