3 Steps to Align Culture With Business Strategy

3 Steps to Align Culture With Business Strategy


Here are three steps to align company culture
with business strategy. Define who your culture carriers are. Define what leader behaviors need to be in
order to live the culture. Systematically reinforce the behavior. Find important company events where culture
comes out, such as sales process, annual budget process and the performance management process. Rewarding or aligning those with attributes
of behavior is important in monitoring culture. Have leaders tell stories. For example, when communicating the importance
of taking risks, employees will respond to a story about a risk the leader took, how
they failed and what they learned. This is more powerful than simply hearing
a leader say, “Take risks.” For more on company culture, follow our coverage
on talenteconomy.io.

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